Retailers
How do you engage and align Category Management, procurement and other departments in a joint action plan?
How can we engage suppliers to get behind formulating and implementing the action plan?
How can we align stores around an action plan?
How can we make sure the action plan is properly implemented and managed over time?
What metrics can we use to measure the outcomes of category plans?
How can we ensure outcomes are sustainable?
Manufacturers
How do we scale and define the roles in our team, and align the marketing and customer relationship departments with the category targets?
Who do we enlist in retailers’ buying groups to collaboratively execute our action plans? How?
How do we ensure our plans are properly executed in stores and on e-commerce sites?
How can we urge the sales team to take a sell-out approach and make them effective ambassadors of our category strategies?
What metrics can we use to measure the outcomes of our category plans?
How can we make transformations sustainable?