Retailers
Where can we pinpoint growth opportunities in our categories?
How can we build action plans to leverage these growth opportunities?
How can we meet the new needs of our customers?
Which categories should we prioritise to drive customer loyalty?
Which categories will help us stand out from our competitors?
What can we and our teams do to identify these points of difference?
Manufacturers
What category vision can we create for the next three years?
What are the growth drivers for our category? What is the potential turnover?
What can we do both internally and with the trade to take action?
What channel and retail chain do we need to prioritise for each category and brand?
How can we create a compelling category strategy that commercially engages customers?
How do we lead a category growth strategy while also promoting growth for our brands?