Retailers
Which performance drivers spearhead our online categories?
What is the individual role and contribution of each of our categories to the overall performance of our e-commerce site?
What assortment do we need for our e-commerce site? Should we replicate the range in our physical stores or create a special assortment?
How can we drive more traffic to and increase conversion on our e-commerce site? And in the click & collect channel?
What promotional strategy do you recommend? Should we replicate our store promotional print media or create a special promotional offer?
What are the most important digital metrics and techniques to assess our category most effectively?
Manufacturers
What is the right e-commerce strategy: Pure players? Click & collect? D2C? How do we decide where the priorities lie?
What are the unique profiles and needs of e-commerce shoppers in our category? How do they impact its potential?
What is the optimal assortment for each of our e-commerce sites? Should we replicate the range in the bricks and mortar environment or build specific assortment?
What is the optimal range layout to match how shoppers navigate on our site? What are the keywords? What sort and select criteria should we apply?
What promotional strategy do you recommend? Should we replicate our store promotional print media or create a special promotional offer?
What are the most valuable panelists, providers and metrics for monitoring and managing our performance in the e-commerce channel?