Retailers
Range: What is the optimal product range size by format? What items should we choose and prioritise based on each configuration? What is the best approach for managing seasonal assortment?
Merchandising : Where is the best location for the category along the path to purchase? How much space should we give the category? What planogram or category tree best reflects the hierarchy by which customers make purchasing decisions? How do we showcase the category to maximise the shopper experience?
Promotion : How can the category strengthen our umbrella promotional strategy? What catalogue or digital promotions are best suited to specific customer groups? What are the most effective promotional mechanisms for the category? What themes should we adopt to create value?
Pricing: What will happen if our retail prices go down or up? How can we boost profit while sustaining the category’s competitive edge?
Retail assistant: What is their role? What is the best use of their time to create value? How should they pitch the category to customers? What tools and training should we give them to be digital ready?
Digital activation: How is the digital transformation shaping customer behaviour and what do we need to keep up, e.g. new engagement mechanisms, communication actions?
Manufacturers
Range: What is the optimal product range size by format? How many items by sub-category? What items should we choose and prioritise based on each configuration? What is the best approach for managing seasonal assortment?
Merchandising : Where is the best location for the category along the path to purchase? How much space should be allocated to the category? What planogram or category tree best reflects the hierarchy by which customers make purchasing decisions? How do we showcase the category to maximise the shopper experience? Does the shelf need a visual design solution? How do we roll out our merchandising strategy?
Promotion : Which physical and digital tools and mechanisms spearhead sales and profits? How can promotion help grow our brand value? Which promotions for which shoppers?
Pricing : What will happen if our retail prices go down or up? How do we set the prices of our innovation products? What pricing for each product format? How do we integrate range, merchandising and pricing in an RGM approach? Why should we?
RGM : Where do we start? Which tools, organisation and processes should we implement? How do we manage all promotional investment and stay on top of it?
Digital activation: How is the digital transformation shaping shopper behaviour and what do we need to keep up, e.g. new engagement mechanisms, communication actions?