IMPP has partnered up with ICN Business School to deliver an accredited training course on Mastering Category Management.
A programme designed to mould your capabilities to the digital challenges in the shopper path to purchase and new legislation. Over three two-day sessions, you will learn how to:
- Perform an effective category assessment
- Recommend winning growth strategies
- Convert this strategy into tangible actions
- Build an action plan
- Sell your action plan internally and externally
- Measure the outcomes and adapt your plans accordingly
Aimed at:
- Current Category Managers (in retail and manufacturing) looking to move to the next level,
- Recently appointed Sales Project Managers, Business Development Directors, and Strategic Category Managers,
- Key Account Directors, Retail Buyers and Sales Directors wanting to use category growth drivers like an expert.
To read the full programme and register, click here https://urlz.fr/9cJ5
